Digital Marketing Strategy – alle Bücher

Tisha Holman
The Digital Marketing Strategy Playbook

You don't need more content. You need a digital marketing strategy for your small business that actually works.In The Digital Marketing Strategy Playbook, digital strategist and brand architect Tisha Holm…

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Young Won Park, Paul Hong
Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and di…

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B2B Digital Marketing Playbook

Mit diesem Buch hältst Du den Kompass für das moderne B2B-Marketing im digitalen Zeitalter in der Hand. Von der Marketingstrategie über Kanäle und Tools findest Du alles, was Du als CMO oder Marketingexpe…

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Wilson Ozuem, Michelle Willis
Digital Marketing Strategies for Value Co-Creation

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

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Peter Dräger, Lars Roisch
Erfolgsstrategie Shopper-Marketing

Shopper-Marketing -- Einführung und Philosophie.- Shopper-Trends -- Verhalten und Bedürfnisse der Verbraucher.- Shopper-Typologien -- Zielgruppensegmentierung und die Bedeutung der Generationen.- Shopper-…

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Augusto José Márquez Pereira
Digital marketing strategies in social networks

In the field of business research, this book shows an important study in which digital marketing strategies in social networks are proposed to improve customer acquisition and loyalty from the private cor…

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Augusto José Márquez Pereira
Digitale Marketingstrategien in sozialen Netzwerken

Im Bereich der Unternehmensforschung stellt dieses Buch eine wichtige Studie vor, in der digitale Marketingstrategien in sozialen Netzwerken vorgeschlagen werden, um die Kundengewinnung und -bindung in ei…

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

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Sue Ollerhead
International Marketing

The continuing evolution of digital marketing and technology means businesses are no longer confined to local markets for their customer base. With this textbook, students will learn how brands can genera…

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Sue Ollerhead
International Marketing

The continuing evolution of digital marketing and technology means businesses are no longer confined to local markets for their customer base. With this textbook, students will learn how brands can genera…

Erscheint bald

Buch

Digital Economy: Die neuen Spielregeln für Unternehmen

Dieses Buch erläutert alle Aspekte der Transformation hin zu einer Digital Economy und analysiert die Auswirkungen auf Marketing, Sales und Management. Der interdisziplinäre Begriff der Digital Economy ad…

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Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

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Leveraging Digital Marketing for Tourism

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketi…

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Strategic Innovative Marketing and Tourism

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT…

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Madhura Dumbre
Fact-Checking in the Digital Age

Introduction.- Literature Review.- Theoretical Framework.- Hypothesis Framing.- Methodology.- Findings.- Hypothesis Testing.

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